Threads, the latest microblogging platform by Meta, has witnessed a remarkable achievement. Amassing over 100 million users within just two days. This significant development has had a profound effect on its competitor, Twitter. Cloudflare CEO Matthew Sovereign reveals that Twitter has experienced a notable decline in web traffic since mid-2023. Triggering Major Impact on Twitter by the launch of thread application.
According to rankings data from Cloudflare’s DNS, Twitter has been steadily losing traffic throughout the year. It means twitter is going down by popularity, and reaching a new low in July. The recent launch of the Threads app seems to have amplified this decline, further impacting Twitter’s traffic.
As per Cloudflare’s latest assessment, Twitter has slipped from the 32nd position it held in January 2023 to the 37th position in the space ranking. This decline in ranking indicates a sharp drop in traffic for Twitter, with the Threads app launch likely contributing to this downward trend.
Following Elon Musk’s acquisition of Twitter for a staggering $44 billion in 2022. He implemented various controversial changes to the platform. These changes have prompted users to seek alternative platforms such as Mastodon and Bluesky. Here is new app that is almost replica of twitter the recently launched Threads by Instagram.
The new Twitter board actively encourages users to subscribe to the Blue service in order to enhance their Twitter experience. However, this move comes with restrictions on daily post access and the introduction of a paywall for essential features like SMS-based two-factor authentication. Consequently, this has sparked significant backlash from Twitter’s user base, which consists of over 450 million users.
The rapid success of Meta’s Threads microblogging platform, with over 100 million users in just a few days, has had a substantial impact on Twitter. The declining web traffic experienced by Twitter since January has reached a new low in July, and the introduction of the Threads app has likely exacerbated this decline. Furthermore, Elon Musk’s ownership and the controversial changes implemented on Twitter have led users to explore alternative platforms. The new Twitter board’s push for a premium subscription has also faced resistance from the platform’s extensive user base.
