In a strategic move, Elon Musk-owned X has transformed the popular social media tool TweetDeck. It becomes Elon Musk’s XPro as part of its ongoing rebranding initiative. This transformation not only involved a change in name. But also introduced a new @Pro handle to replace the previous @TweetDeck.
While the rebranding exercise is well underway, some remnants of the old tool remain. Such as references to “Twitter” and “TweetDeck” on certain parts of the platform, including the help page. However, the company is actively working to update and align these elements with the new Elon Musk’s XPro identity.
Elon Musk had teased the possibility of this rebranding in recent posts. By hinting that Elon Musk’s XPro would offer users a diverse selection of “psy op plugins.” Despite this intriguing promise, the exact details and functionalities of these plugins have yet to be disclosed.
In the past month, some users encountered difficulties accessing specific features on TweetDeck. By prompting the company to encourage them to migrate to the new version of the tool. To further streamline its user base, X announced that, in 30 days, only verified users would have access to XPro/TweetDeck. This news suggesting a potential transition to a paid-only model in the near future.
Nevertheless, X has faced some hurdles during the rebranding process. The company acquired the coveted @X handle from its previous owner without providing any compensation or prior notice, sparking some controversy. Additionally, Apple granted a unique exception to X by permitting the use of a single character as the app name, despite its typical prohibition of such names on the App Store.
Furthermore, the company faced criticism regarding a flashing ‘X’ sign displayed on its office building, leading to its removal after complaints were lodged with The San Francisco Department of Building Inspection over the weekend.
As X continues its intensive rebranding efforts, users and industry observers eagerly await the rollout of XPro’s full suite of features and plugins, along with further updates and changes in the days ahead. The company’s commitment to innovation and the evolving social media landscape is sure to shape the future of XPro and the way users engage on the platform.
